HOMETOWN HIDDEN GEMS | CANADIAN TIRE x MAPLE LEAFS
Agency: MLSE
Insight
Toronto is known worldwide as a destination for pro sports -- but less so for outdoor family fun.
Idea
Let’s tap Max Domi and Ryan Reaves from the Maple Leafs to show us around the GTA’s hidden outdoor activities with a big assist from Canadian Tire in an ongoing content series.
Results
Episode 1 garnered 300K plays on the Leafs Youtube channel within a week of it airing.