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WORDS + PURPOSE

Andrew Rennie is a beloved digital copywriter and content strategist. You are now on his website.  

 
 

Your favourite writer's favourite content strategist

Andrew has never been a risk-averse person. He is, however, pretty passionate about what he does. Case in point: he began his print journalism career during a market crash. After penning a few cover stories and interviewing the likes of De La Soul, Slayer and Wiz Khalifa, he decided he’d like to start paying his rent on time. So, he tried his hand at copywriting.

A couple of key wins later, Andrew started to think about the secret sauce that went into the creative briefs he was so fond of, and subsequently, whether or not client success ended with a simple approval email. His quest for quantifiable creative would lead him into the realm of content strategy. Here, he learned about segment marketing, user experience design, information architecture and more.

Today, Andrew occupies two lanes: digital copywriting and content strategy. As a result, he can see an execution through from concept to post-launch -- and report on its success every step of the way. Andrew has been fortunate enough to work with brands like Audi, Bell, eBay/Kijiji, FreshBooks, Harley-Davidson, Interac, ParticipACTION, Panasonic and WE.

Outside of the office, he's into distance running, southern rap, coffee and spicy curry. Just not at the same time.

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CREATIVE, BY the NUMBERS

Whether it's for an integrated campaign or an op-ed, Andrew's journey to solve user problems starts with data and insights. Also, a lot of stale coffee.

BRAND WORK

 

EDITORIAL

GET IN TOUCH

Contacting Andrew is pretty easy, unless the Raptors game is on. Try one of these methods: